Marketing Guru Blog

The Site Rush Bonus - Who Is That Alex Goad Guy Anyway?

December11

Unless you have been living under a rock the last few days, you will have noticed all the buzz going on online about a new money making system calles The Site Rush.

If you look around in forums and blogs, you will find loads of people who have their say about it, who promote it, and even offer some form of The Site Rush bonus if you buy this new product using their link.

There is just one guy who initiated all this online turmoil, and that’s internet marketing guru Alex Goad. One of the most powerful people doing business online, everyone who is anyone in marketing keeps an eye on him.

How is that possible? What did this Alex Goad guy do to make him such a source of buzz in the online marketing community? And what is up with this The Site Rush product?

Well if you are reading this, that probably means you know some basic thing about affiliate marketing. If not: This is the type of marketing where you don’t sell your own product, but rather promote someone else’s, and receive a nice commission when you sell something.

The biggest marketplace where (information) product owners and marketeers meet each other, is Clickbank.

In the past six months, clickbank has been dominated by Alex Goad and his products. Two of those shot to the number one spot in “hottest products” in under a day!

If you want you can look in Google for these products. They are called “4 Tier Annihilation Method”, and “Affiliate Payload”. If you search for them you’ll see what I mean: They got massive amounts of traffic, attention, and most importantly: Sales.

And because these products are sold through affiliate marketing, there are a lot of other people (marketeers) who benefit as well when Alex releases another one of his gems.

And now you understand why there is so much turmoil around his projects, and why people like to promote them: Big bucks are being made! No doubt this will be the same for The Site Rush.

So if you are interested in making money online, it would be wise if you kept an eye open for new releases by Alex Goad! You can buy them yourself, and learn how to market stuff online. Or you can sell them, and make a nice buck for yourself!

Over the next months The Site Rush will be prominently featured everywhere, and you will see a lot of The Site Rush Bonus offers as well!

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How To Recruit To Retain Quality Job Hires

December9

Often recruiters deal with the same problems that sales representatives deal with and that is what happens to hires after the commission is given. Often after a post hire it is difficult for a recruiter to take responsibility for the performance of those hires.

Many recruiters feel stuck because they don’t get much say in the process and are only involved in the initial sourcing of the issue. Management will claim that they are not focused on creating benefit for their company by following mission statements, values, etc. when deciding on candidates to source.

So how do you find a way through this tension and animosity that both of these fields feel about their counterparts? One of the things that needs to happen is that recruiters need to be paid and focused on the same objective that the managers have long term for these candidates. This is where the manager can come in and set up systems to make sure this happens.

One way to do this is to make the recruiter directly responsible for employee turnover that happens in the first year of the employment. Second they need to have more of a say in the process and given the ability to reject the candidate at any time in the process.

If companies do this, records show that it will improve the retention for those companies and the time-to-fill metrics that are commonly measured by companies. You are going to find this with any department you work in. The more authority you give then the more respectful and motivated the employee will be.

Recruiters feel that it comes down to sound hiring processes that find targeted candidates that fit the needs instead of getting loads and loads of interviews. It also comes down to quickly responding to these resumes in order to pull in the talent while they are hot.

One of the best ways to do this is with a product that automates the process of recruiting talent. Companies like Entice Labs do a good job of sourcing passive candidates to find the right candidate in the right location.

If you can empower people then you will always get improvements. It is just a matter of finding the right people that take pride in their job and can understand core values to follow.

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What You Need To Focus On To Sell Cars

December9

What do you think it takes to be a successful car salesperson? Do you think its specialized auto dealer training or a combination of using selling tips and tricks that work for everyone else? Is it the ability to face adversity when the pressure is on, keeping your cool and that smile plastered to your face as you get shot down by potential customer after customer? Or is it being a naturally born leader? Whatever it is, people have been making a successful living out of selling cars for over a century now and everyone has their own way of handling the ins and outs of how to sell cars.

Dodging the economic bullets

Even during an economic crisis such as the one sweeping the world, you as an auto salesperson can make great strides in setting up your customers in the vehicle of their choice. You have to be able to sell yourself and your product as well as sell the customer to lenders who are wary about taking chances. You are going to have to work twice as hard as an average retail worker to not only make the sale but see it through to the customer driving off the lot. Your sales skills will demonstrate whether or not you have your ‘A’ game in place.

Focal points

In order to make sure you can close the sale every time you need to focus on three things during your sales pitch: attitude and action; the customer; and your environment.

Focal point 1: Attitude and action
If you have a good attitude during your sales pitch and your presentation is spot one and interesting, then you are going to get the sale. Your actions during the whole exchange will make a big difference in helping your customers get the vehicle that will be right for them. If they see that you are doing something that is going to benefit them in the long run, then they in turn will feel comfortable purchasing the car from you.

Focal point 2: The customer
In any retail business - a sector car sales could fall into - your customer must be number 1 at all times. If you do not have customers, then your product isn’t worth anything. Focus on the customer and not the potential sale until the time is right. If the customer really intends to buy a vehicle then the way you treat them will have them signing the papers. Otherwise, they’ll go elsewhere.

Focal point 3: Your environment
If you make an effort to make your sales environment appealing and welcoming then the customers will continually visit your showroom - economic crisis notwithstanding. Some car dealers simply stop trying to make the sale when economic crisis hits. If you don’t, if you continue making the effort, then you’ll beat out the competition every time.

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Basic Information On MLM

December9

With the passage of time business and economics have evolved a lot. Innovative minds have invented new ways and policies for their business. The newest marketing policy that has spread throughout the world in the last century is home based MLM business.

MLM stands for multi level marketing. The name indicates that there are different levels in this marketing policy. Yes, there are. The manufacturers or the producers of a product are forming the upper line in the business whereas the field level buyers who can turn into commission based dealers promoting the products at grass level are forming the lower line. Both the sectors if worked together can make an MLM business a great success.

It doesn’t take much to become an MLM dealer or representative. One can easily become a partner in any MLM business simply by buying some products and enlisting himself for the promotional jobs. And thus it opened a lot of opportunity for people of all classes to earn by working from home.

Thanks to World Wide Web, this has made home based MLM business easier. There you will find many companies relying on this revolutionary form of marketing. The first and foremost of the representatives is to promote the industrial products and the more they can sell the more profit they gain. If you can stay away from those frauds and find the right link to MLM business you are sure to get to the highest level with your income.

In MLM, it is higly advisable for you to buy the product you want to promote and have a first hand experince of what it is all about. This will help you to promote the products confidently and effectively. This is because you know the products in-depth and can therefore answer any question that consumers may have about the product. This is the only way to get good commisions from doing MLM bsuiness. Inability to know th eminute detaisl fo the product will result into failure to sell the products and consequently low commission.

No doubt, you will come across lots fo people who have not had much sucess wth MLM. These are the people that condemns the business. However, the truth is that with mcuh hard work, commitment and perseverance in the business, you will not find it hard making a huge sucess with the business. Remember, there are lots fo people liek you out there that have had much sucess with this business. Simply learn from them and suceed.

Confidence is all you need to suceed in the world of MLM. Also, you need to have short and long term goals. It is wrong of you to think that you will make it overnight. Nobody in this business ever made it overnight. It took them long hours of work. So, you too should be patient and achieve your goals slowly.

MLM has opened the door to a lot of opportunities for students looking for a part time job or may be a second job for anyone. It will become more and more with particular products if the quality is maintained accurately, that’s for sure.

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Bad Hires Cost UK Business 5 Billion A Year

December8

Poor recruitment practice severely damages productivity

Research from Talent Q, a people assessment company that helps employers recruit and manage talent, has found that many companies are routinely making poor decisions when hiring employees. The result is a fall off in productivity equivalent to 2,400 a year for every worker who is placed into a role without being assessed effectively - adding up to a huge 5 billion bill for the UK economy as a whole.

Drawing on official survey data, Talent Q has discovered that 44 per cent of employees were not selected using personality assessment and 24 per cent were not selected using aptitude tests. These findings were processed through a universally-accepted model that illustrates the cast iron effectiveness of assessment, based on 25 years of academic research across thousands of organisations. When the results were combined with Office for National Statistics salary data, the true extent of the issue for employers became clear.

Steve O’Dell, chief executive of Talent Q, said:”Organisations are often employing people based on little more than gut feel, even though it’s by far the worst recruitment technique.All the studies show that if employees use assessment to check whether someone has the right aptitude and personality traits, they get far better people and much better productivity.

“In the UK, our productivity per hour worked lags around 20 per cent behind the USA and Germany.If organisations made the right hires it would be a significant way of helping ensure the country doesn’t fall behind its global competitors”

The cost of doing it wrong is shocking. With 5 billion you could:

1. Pay the wages of Chelsea’s John Terry for the next 740 years 2. Build 15 replicas of the Burj al Arab, the world’s only 7 star hotel 3. Or buy a 28,000-strong fleet of the 205mph Ferrari 599

The bottom-line implications for managers are significant.For an organisation employing 2,500 employees, the lost productivity through poor quality of hires could be as much as 5.9 million per annum.

Steve O’Dell added: “While many managers in human resources are rightly focused on value for money and reducing costs, this can result in a loss of focus around the quality of hires.With a range of innovative psychometric assessments now on the market at competitive rates, failing to assess candidates robustly clearly represents a false economy.

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Auto Sales Training: Put Yourself In Their Shoes

December3

Here’s some car salesman training for you to think about: the next time you go into a store to purchase something as a customer, think about how the salesperson is working for you and then think about how you would like to be treated by that person. You want to be treated like an individual by someone who is knowledgeable about their product and who can make the right recommendations based on your needs and not one what they want to sell you to meet their needs.

You know you would want to be treated so you should ask yourself, ‘Am I selling them this car based on their perspective as a customer?’ If you answer no to that question, then you need to refocus your selling strategy so that you can truly understand what the customer is looking for in service. Once you work out the right approach, closing the sale is as easy as pie.

How?

Most sales transactions happen in four common steps. Once you recognize and familiarize yourself with these steps, then selling to the customer as if you were the customer becomes easier. Let’s look at them.

Step 1: Establishing a relationship.
Each sale requires that the salesperson and the customer establish a relationship in order to work the sale. The better the relationship between you and the customer, the more likely a sale is going to be made. So if you want to sell someone a car, then you will want to treat your customer with respect and gaining their trust.

Step 2: Look at the sales possibilities.
As an auto salesperson, you have to determine whether or not there is even a possibility of the customer understanding enough about the automotive business to make a decision to proceed with the sale. Can you adequately help them understand how the sales process works? Can you help them get into the vehicle they want? Are you listening to their needs? If you’re not listening, they are going to go somewhere else.

Step 3: What kind of opportunity are you offering your customer that no one else is?
Your customers are going to be weighing the pros and cons of buying a car with the biggest consideration being price. Talk to them about what they thinking, how they are feeling. Listen to their concerns before putting any form of offer on the table. This helps them feel safe that they are making the right choice in purchasing the car from you.

Step 4: Finally, allow the customer time to decide on their course of action.
If you push too hard right away, you’ll lose the sale. Let them make the decision and listen to any concerns they have when they decide to give you’re their final answer.

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Can iBuzz Pro Voice Broadcasting Software Attract Hot Leads?

December3

In the field of marketing, it is often believed that without publicity you cannot even sell a single unit of the merchandise that you produce. This is by the way completely true, because common sense says that if people do not know about your product, why will they opt for it? Over the ages, a concept, which has come up to the forefront as a very effective method of advertisement, is iBuzz Pro ( iBuzzPro ) voice broadcasting.

To begin with, it is a gospel fact that we need customers to run a business. If we do not have enough customers then that will consequent in no sales, which in turn means that we will have to shut down our firm. Therefore, to save ourselves from facing such dire consequences, we should always have enough influx of customers so that we stay in business.

Now that we have stated the importance of the attracting customers, let us discuss the ways in which we can do so. As we know, a large part of our entrepreneurial success depends on our ability to publicize our product in a given amount of time, which more the number of people we can approach, the more are our chances of getting more leads. Therefore, the only way of sustaining and flourishing your business is to keep an ever-increasing influx of customers.

This law despite being very simple, is unbelievably effective, the reason behind being, that the more people know about your product, the more the chances that they will opt in for your product. I mean they will never opt for your product if they do not know that it exists.

For this purpose, many people opt for myriads of different techniques for advertisement. Few of the most prevalent techniques are writing business letters, sending post cards, emailing and many more. However, most of the above-mentioned techniques are very expensive and not at all cost effective. To write letters, post cards or emails it takes a lot of time, and to send the letters and post cards one has to bear a lot postal charges, which are quite high.

Therefore, now we can come back to our initial discussion regarding iBuzz Pro voice broadcasting, which is so far the most effective way of advertising your product t prospective customers. In this system, you have to record a script, which mentions the important and catchy details of your product or business idea, and broadcast it to thousands of potential prospects, at the click of a button.

Going by the general standard you should be able to speak about your product as much as you can in 30 to 40 seconds at max one minute. In this short a span, you should try to make your offer sound as attractive as it can get. Using a female voice, which is soothing, is always recommended. Do not try to sound too eager, or you may come across to be too pushy, and scare away your prospects. Lastly, you leave a toll free number to which your prospect might call, if they are interested.

For this facility you only have to pay a small amount as the installation charge of the software, and from then onwards you only need to pay for the calls that you make, so you do not have incur repetitive rental charges. Concisely this method of advertisement can send your sales sky rocketing, if you can exploit the ibuzz pro opportunity prudently.

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Company Growing Pains and CRM

November29

When companies are very small and are run by a handful of individuals, the process of managing customer relationships usually occurs organically through human interaction. Meetings, private discussions and chance conversations around the water cooler are normally enough to keep everyone up to date and aware of critical happenings within the organization, important relationships that are being formed, assignments that are being started and presentations being made to various prospects and customers.

This is all well and good for a small business and if the business intends to stay small it may never be an issue. But for a company that is undergoing growth, it can quickly become a real problem. An increase in customers and in team members changes the rules of the game.

As the company grows and expands geographically, these natural interactions that in the past lead to new ideas and the identification of new opportunities, become impossible to sustain. There are just too many customers to keep track of and/or too many team members involved in the process.

The natural dynamics that the company has used for leveraging their customer knowledge in the past begins to break down. This communications break down can dramatically slow the company’s rate of growth and limit the ability of each team member from providing the best possible service to individual customers.

By supplementing the human network that grew naturally at the beginning, with technological networks, the same benefits that were enjoyed when the company was smaller can be regained as the company continues to grow. These new technologies, such as Customer Relationship Management programs can help a company continue to share information with each team mate for each customer no matter what the size of the company.

Customer Relationship Management systems give you a main hub for the aggregation, management and delivery of information concerning customer requirements and relationships. This information can be made available to whichever staff members need it wherever and whenever they need it. This could be in the customers office during an appointment or on the road getting ready to meet an important client. Either way your staff and sales people can stay right up to date on the customers needs and interests.

As you continue to maintain high levels of cooperation keep the communication lines open your business will lose less customers from poor coordination amongst team members. Mistakes and embarrassments will also be reduced. Opportunities to leverage relationships into new business will grow, as will the chance to increase up-sells and cross-sells to each customer or client. Overall the company will reap greater efficiencies and reductions in wasted time as the sharing of information is increased.

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The majority off networkers have this terrible disease

November28

There’s this disease that infects the majority of all network marketers. They join one home business opportunity after the other, some as many as five or more, and barley make any money if any at all from the others they are already involved with.

Some will get a hand on this and struggle through until they get a grip on it, and are cured. Others, well their minds will remain crippled, killing all chances they had at having any success what so ever. Unfortunately this will never go away for them. They just buy into another business.

The only cure for this disease is understanding. This disease would be gone forever if they understood this industry will not save them, nor will their company save them. The comp plan will not save them either, and there’s no such turn key system that will make them rich.

Thousands of companies are growing faster than Microsoft, not just the one they’re with. They can think their products are the best, but unless their buying thousands of dollars of it each month themselvesAll that really maters is what their customers think about it.

The company leadership, those expert marketers. They are the ones that are selling them. They know they have to move their emotions to get the average person to sponsor a couple of new reps. This is marketing, and these average people are the product of what ever company they decide to join.

So here’s the deal, orders from the doctor. Forget about the next big thing. In business you are the product. Be fit and smart, and you’ll thrive. Lose the emotion and you’ll survive with the best of them. This is business and that’s that.

It’s all about you. How you market, how your promoting, how you handle your follow up. Big benefits come in your business when you lose the emotions. You will see a ton of success when you focus on yourself, so relax.

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A Good Auto Sales Script Will Help You Sell

November28

That seems like an odd question doesn’t it. But in reality it’s actually a very good idea. To be a successful car salesperson, you need to be able to follow a set formula that works for you in order to present yourself as a professional that knows how to sell cars. Thinks about the steps you take to make a car sale: you greet the customer; you build up a rapport with them to make them relax; you investigate their particular needs through conversation; your present the vehicle to them with a brief rundown of feature; you demonstrate the vehicle to them with a more detailed run down and take it for a ride; you overcome any objections they may have with truthful statements and logic; and you close the sale. Phew, that’s a lot of stuff!

Script or no script that is the question

Scripting out in your head how you are going to tackle each of these very basic car salesmen steps makes your life a lot easier. You do not trip over your tongue, you are able to handle any circumstance while maintaining your professionalism and you learn to deal with the same objections from customers that are simply worded in variations over and over again. It’s better to have the script and present yourself like a car salesperson with class than awellnewbie to the car selling scene.

And I put in my scriptwhat?

dialogue in your script that is natural to your brand of selling and that is engaging to the customer. Make sure your greeting includes your name as you will find that most customers are willing to open up to you when they know who they are talking to. Offer them your hand in friendship and if the whole family has come out to buy a car, make sure you get everyone’s name and talk to them as group.

Building a rapport is a matter of engaging in a little bit of small talk. You can use some common sense here. If the customer has kids, ask them what they like to do. Kids tend to be a bit shy, but they are great ice breakers can help you broach a topic with mom and dad. For example, you ask little Timmy is he likes sports you can say you like football and root for the Pittsburgh Steelers. You’ll find out that mom and dad are either fans or hate the team, and some good natured conversation or ribbing can then ensure before you move on to actually finding out what they need and setting them in with a new car.

Remember to always be professional, polite, and positive. Having this type of approach in the car business will only benefit you. Because that will help you get the sale.

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